Fresh fly fabulous

Description

On a hot summer night in August of 1973 DJ Kool Herc andhis sister Cindy put on a ‘back to school jam’ in the recreationroom of their apartment block at 1520 Sedgwick Avenue inthe west Bronx. The rest is history. The birth of hip hoprippled out across the globe, inuencing music and fashion forgenerations. Early hip hop style focused on customization-from spray-painted jean jackets and sweatshirts to creased jeans and boxedlaced sneakers. Before Nike had apparel, Dapper Dan madeNike fashion in addition to one-of-a-kind looks with the logosof MCM, Gucci, and Fendi. The eclectic style eventually evolved into its own apparelbrands, from FUBU to Sean John, Roc-A-Wear, BillionaireBoys Club, BAPE, Baby Phat, Cross Colours, and Pelle Pelle.Sections on these individual designers run alongside thematicchapters on stylists, record labels, pink, hairstyles, nameplates,hoops, nails, and sneakers. Each chapter on hip-hop style is illustrated with photographsof performers, entrepreneurs, and iconic pieces. New researchfrom journalists that witnessed the developments rsthand andoral histories from celebrities and designers make Fresh FlyFabulous the denitive source for hip-hop style.